Marketing Research Quiz # 1

The following are uses of Marketing Research, except

• Analyzing the market and competition

• Determining the manufacturing cost plus marked up price of a product.

• Identifying the trends in sustainability of raw materials in production of goods

• The goals/ objectives of a business organization in terms of Financial Stability ,both long and short term.

Market research is _______________ for entrepreneurs to develop an ______________ strategy for future success.

• Important and Efficient

• Essential and Effective

• Important and Alternative

• Essential and Efficient

The market research is divided into broad categories the primary and secondary research. Primary research is company _____________ , it is the use of _________ collected data.

• Collected and Group

• Motivation and Group

• Directed and Pair

• Directed and Self

Market research enables a business owner to know what they could and should be _____________

• Selling

• Producing

• Developing

• Comparing

The marketing research has a 6 steps , What is the step number 4?

• Make a decision

• Analyze the information

• Collect the information

• Present the findings

It is a written document or blueprint for implementing and controlling an organization's marketing activities.

• Business plan

• Marketing Research

• Marketing Plan

• Marketing Planning

It is a written document focus on reaching ____________ profile identified in the market analysis.

• Marketing

• Customer

• Demographic

• Competitor's

The marketing researcher must design a sampling plan that calls for three decisions, except.

• Sampling size

• Sampling procedure

• Sampling method

• Sampling unit

A research approach that focuses on the most scientifically valid research designed to capture cause and effect relationships.

• Exploratory research

• Observational research

• Experimental research

• Behavioral research

Customer's shows traces of purchasing ____________, it reflects consumers preference in brand and even products they buy.

• Decisions

• Behavior

• Needs

• Practices