MARKET RESEARCH & FEASIBILITY STUDY

Which of the following is market research NOT LIKELY to find the answer to?

• Who are my competitors?

• Which production method is suitable?

• What price can I sell at?

• What consumers will buy my product?

Which of the following involves collecting first-hand data

• Secondary inquiry

• Product analysis

• Primary research

• Feasibility study

A target market is a

• Place where buyers and sellers meet

• Set of consumers a product is aimed at

• Set of companies selling the same product

• Concept in financial feasibility

A ____________ feasibility analysis assesses if the new venture will provide a return on investment

A ____________ feasibility assesses if the entrepreneur has the required technical skills and equipment for a business idea

A key component of a feasibility study is

• an individual's SWOT profile

• product characteristics

• income generation

• product differentiation

Ben is conducting a feasibility study for a new venture idea. Which of the following questions should Ben answer in terms of the venture's financial considerations:

• How will the business obtain the money it needs?
• What regulations is the business likely to encounter?
• Is there a real demand for the idea, good, or service?
• How will the business communicate information about its products?

The primary purpose of a feasibility study is to answer which of the following questions:

• What are the opportunity costs of this projec
• What technology will be needed for this project?
• Should we proceed with this project?
• Is this business plan valid?

Which of the following is a tool that an entrepreneur develops to project sales for a new business venture:

• Marketing objectives
• Sales forecast
• Promotional budget
• Inventory report

Mo's Bows identifies their customers as: Male, Age 20-45, middle to upper-class, living in urban areas. This is an example of?

• Demographic Segmentation

• Mass market

• Wide distribution network

• Behavioural segmentation