Marketing Review_2020

The action or business of promoting and selling products or services, including market research and advertising

• Market

• Marketing

• Promotion

• Market Research

A group of customers who share a common wants and needs, and who have the ability to purchase a particular product.

• Market

• Target Market

• Promotion

• Advertising

To SEGMENT the market means to ________ the market

• Remove

• Add to

• Group

• Individualize

Things like age, gender, income, martial status are called...

• Demographics

• Psychographics

• Geographics

• Segmentations

Things like what someone values, what they like/dislike, how they spend their time are called...

• Demographics

• Psychographics

• Geographics

• Segmentations

Things like location, suburban, city, rural are called...

• Demographics

• Psychographics

• Geographics

• Segmentation

A particular group of consumers at which a product or service is aimed

• Market

• Marketing

• Target Market

• Market Research

Market Research is

• Gathering of information about consumers' needs and preferences.

• The set of actions, or tactics, that a company uses to promote its brand or product in the market.

• The set of activities which rasie customer awareness that generate sales and create brand loyalty Y

• The action or business of promoting and selling products or services, including market research and advertising.

After the Marketing team gathers information and data on their customers, they are then ready to strategically promote its brand or product in the market.

• TRUE

• FALSE

Advertising is specifically linked to which of the 4 P's.

• PRODUCT

• PLACE

• PRICE

• PROMOTION