Marketing and Sales Quiz

Marketing consists of developing products that meet customer needs and _________ those products so customers will buy them.

• promote

• produce

Which of the following are the five basic areas of marketing?

• Advertising, public relations, sales promotion, nonpersonal communications, and personal selling.

• Marketing plan, marketing segment, marketing research, marketing mix, and marketing revenue.

• Suggestive selling, group sales, nonprofit groups, customer needs, and goal setting.

• Target market, product, price, place, and promotion.

A business writes and uses a marketing plan to help the business accomplish its ____.

• goals

• product distribution

• sales plan

• target market

What are the four Ps of marketing?

• Product, Price, Prom, Promotion

• Product, Price, Place, Promotion

• Product, Productivity, Produce, Promote

Setting prices is a complex task that involves knowing the business’s ____.

• market segmentation, product, and place

• costs, profit goals, and competitors’ prices

• concept, target market, and sales plan

• advertising goals, concept, and competitors’ prices

The development of brand identity is not important to marketing.

• True

• False

Before a business makes any marketing decisions, it should choose a target market.

• True

• False

Examples of mass media include television, radio, the Internet, newspapers, magazines, fliers, pamphlets, and billboards.

• True

• False

Which of the following are the four main types of promotion?

• Advertising, public relations, sales promotion, and sales.

• Advertising, scheduling, suggestive selling, and sales promotion.

• Product, price, place, and promotion.

• Target market, sales plan, marketing plan, and sales promotion.

Sales promotions include free product samples, coupons, two-for-one offers, sweepstakes, and loyalty programs.

• True

• False