Using an existing name on another type of product.
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MKG 0
Quiz
•
Education
•
University
•
Hard
Rubén Alves
Used 9+ times
FREE Resource
20 questions
Show all answers
1.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
2.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
The set of products made by a company.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When products are used in films or TV
programmes
Product placement
Product endorsement
Brand endorsement
Brand placement
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ideas and beliefs about a brand.
Brand awareness
Brand image
Brand loyalty
Brand name
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
A famous person advertising a product is an example of [...].
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The most important branch of a retail
chain
Outsources
Label
Plant
Flagship store
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The difference between price and cost of
production
Outsources
Gross margin
Produce under licence
Flagship store
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