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MKG 0

Authored by Rubén Alves

Education

University

Used 10+ times

MKG 0
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20 questions

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1.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Using an existing name on another type of product.

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

The set of products made by a company.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When products are used in films or TV

programmes

Product placement

Product endorsement

Brand endorsement

Brand placement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ideas and beliefs about a brand.

Brand awareness

Brand image

Brand loyalty

Brand name

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

A famous person advertising a product is an example of [...].

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most important branch of a retail

chain

Outsources

Label

Plant

Flagship store

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The difference between price and cost of

production

Outsources

Gross margin

Produce under licence

Flagship store

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