Careers in Marketing

Which selection from the section shows a way that advertising managers get customers interested in a product or service?

• Larger companies may have several advertising managers that work with them.

• Some advertising managers are known as account executives. They manage customer accounts.

• They do research studies that help them to understand customers and what they want to buy.

• The job of creating ads and making commercials is done by the creative department of the company.

Advertising, promotional and marketing campaigns are important. They will continue to be in the future. People will be needed to manage these campaigns. They will also be needed to introduce new products to customers.

Which of the following is the MOST accurate explanation of this paragraph?

• Customers will work more closely with advertising, promotional and marketing managers in the future

• Customers are always looking for new products and services to improve their way of life.

• There will always be a demand for advertising, promotional and marketing managers.

• The world of advertising is changing and will look very different in the future

Examine the photograph at the top of the article.

Which detail from the article is BEST supported by the photograph?

• They determine where and how companies should advertise. Companies may put advertisements on the radio, on television, in print, online or on billboards.

• Advertising, promotions and marketing managers have many duties.

• Advertising, promotions and marketing managers must be able to analyze industry trends.

• They will be working with many other managers or staff members during the advertising, promotions and marketing process.

Look at the graph in the section "Pay."

Use the graph and information from the article to select the TRUE statement.

• Managing jobs in advertising, promotions and marketing are extremely competitive.

• Managing jobs in advertising, promotions and marketing are not as popular as they used to be.

• Managing jobs in advertising, promotions and marketing are changing due to digital media.

• Managing jobs in advertising, promotions and marketing offer high salaries.

What is the typical education level needed for an Advertising, promotions or marketing manager position?

Question options:

Doctorate degreeBachelor’s degreeHigh school diploma onlyNo degree necessary

• Doctorate degree

• Bachelor's Degree

• High School Diploma

• No degree necessary