REVIEW - Test 4 - Ch 3.1

Refers to recommending additional products that complement the customer's purchase

• Upselling

• Cross-Selling

• Add-on Services

• Warranty

The act of highlighting or revealing an extra value of a product or directing the customer’s attention to other products that may better satisfy their need, even when they may be more expensive

• Cross-Selling

• Upselling

• Add-on Services

• Warranty

The subjective worth that an item or service has for the customer compared to other alternatives

• Product benefit

• Value

• Loyalty

• Product Feature

A service that allows customers to make a deposit on merchandise which stays at the store and then pay for it over time until it is completely paid off

• Warranty

• Delivery

• Alterations

• Layaway

Modifications to products that help them best meet the needs of customers

• Alterations

• Warranty

• Layaway

• Credit

Products that are developed by national or international manufacturers and then sold under another brand name that is available only at a particular retailer’s store

• Private-Label Product

• Manufacturer

• Retailer

• Personalized Service

A guarantee to the purchaser by the product manufacturer promising to repair or replace the item for a specific period of time

• Warranty

• Layaway

• Return policy

• Credit

A marketing program that provides incentives to repeat customers who are loyal company brand shoppers

• Credit

• Loyalty Program

• Layaway

• Private-Label Brand

Offered in installment financing through an internal lending business or third-party provider who loans money to the customer to buy their product

• Warranty

• Alterations

• Delivery

• Credit

What is the term for service that is designed to be tailored to a specific customer’s needs and interests?

• Personalized needs

• Quality Service

• Typical Service

• Private-label