Consumer Behaviour

Any individual who purchases goods and services from the market for his/her end-use is called a..................

• Customer

• Purchaser

• Consumer

• All these

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer perception

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer perception

-------------- refers to how an individual perceives a particular message

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer interpretation

For which of the following products would the reference group influence be the strongest?

• A best-seller novel

• A pickup truck

• A loaf of bread

• A pair of jeans

Primary reference groups include ________________.

• College students

• Office colleagues

• Family and close friends

• Sports groups

Secondary reference groups include ________________.

• Family and close friends

• Sports groups

• Ethnic and religious groups

• Fraternal organizations and professional associations .

The reason that higher prices may not affect consumer buying is _______________.

• Most consumers prefer brand names which have higher prices

• 70% of the total population looks for quality services and is willing to pay higher prices

• Consumers believe that higher prices indicate higher quality or prestige

• Most consumers feel that the price is actually affordable

__________ are factors that have been shown to affect consumer behavior.

• Brand name, quality, newness, and complexity

• Advertising, marketing, product, and price

• Outlets, strategies, concept, and brand name

• Quality, advertising, product positioning,

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.

• Market research information

• Market segmentation variable

• Source of understanding competition’s strategy

• Source to predict future trends