Consumer Behaviour

Consumer Behaviour

Professional Development

20 Qs

quiz-placeholder

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Consumer Behaviour

Consumer Behaviour

Assessment

Quiz

Other

Professional Development

Practice Problem

Hard

Created by

Seema Desai

Used 955+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Any individual who purchases goods and services from the market for his/her end-use is called a..................

Customer

Purchaser

Consumer

All these

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

Consumer behavior

Consumer interest

Consumer attitude

Consumer perception

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

Consumer behavior

Consumer interest

Consumer attitude

Consumer perception

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

-------------- refers to how an individual perceives a particular message

Consumer behavior

Consumer interest

Consumer attitude

Consumer interpretation

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

For which of the following products would the reference group influence be the strongest?

A best-seller novel

A pickup truck

A loaf of bread

A pair of jeans

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Primary reference groups include ________________.

College students

Office colleagues

Family and close friends

Sports groups

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Secondary reference groups include ________________.

Family and close friends

Sports groups

Ethnic and religious groups

Fraternal organizations and professional associations .

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