Business Quiz for edexcel topic marketing

Which of the following products is likely to be targeted at a particular market segment?

• Biscuits

• A golfing magazine

• Bread

• Petrol

Which of the following is an advantage of market segmentation?

• There will be less waste in promotion and advertising

• Cash flow will improve

• customers will be more loyal

• product development is cheaper

Skilled manual workers belong to which socio-economic group?

• C1

• C2

• D

• A

Airlines offering first -class accommodation on long haul flights segment the market according to which characteristic?

• Gender

• Ethnic orgin

• Age

• Income

______________ divisions by which individuals and groups are classified on the basis of esteem and prestige acquired mainly through economic success

• social status

• Social segments

• Social class

• social acquisition

___________________________ division of people according to social class based on employment status

• Business group

• Socio-economic group

• Science group

• Arts group

_________________ Part of a whole market where a particular customer group has similar characteristics

• Market segments

• Business segments

• Work segments

• Skill segments

The first stage in the product life cycle is called?

• Introduction

• Growth

• Saturation

• Development

In the Boston matrix, a product with a low market share but a high potential for growth is called what?

• Dog

• Star

• Question mark

• Cash cow

Which of the following is a element of the marketing mix?

• Profit

• Cash

• Price

• Money