Persuasive Techniques in Advertising

An advertisement of people enjoying themselves while drinking Pepsi is an example of which persuasive technique?

• Ethos

• Pathos

• Logos

• Silos

This advertisement will provide 'straight facts' about the product. What type of persuasive technique is used here?

• Ethos

• Pathos

• Silos

• Logos

'Nine out of ten Dentists agree that Crest is better than any other brand'. This is an example of which type of persuasive technique in advertising?

• Logos

• Silos

• Ethos

• Pathos

Humor, fear, guilt, happiness are all examples of which type of persuasive technique in advertising?

• Ethos

• Pathos

• Silos

• Logos

Famous NBA basket baller, LeBron James, endorses Nike sneakers. What type of persuasive technique is used here?

• Ethos

• Pathos

• Silos

• Logos

'One glass of Florida orange juice contains 75% of your daily Vitamin C needs'. This is an example of which persuasive technique in advertising?

• Silos

• Logos

• Ethos

• Pathos

An image of a starving child may be used to persuade persons to donate money to the cause. This is an example of which persuasive technique?

• Logos

• Silos

• Pathos

• Ethos

Which of the following best explains 'Logos' ?

• An appeal to emotion

• An appeal to logic or reason

• An appeal to credibility

• An appeal to character

An example of Ethos in an ad is the use of _________.

• Fear

• Factual information

• Anger

• Expert opinion

This persuasive technique is used to convince buyers that the company is reliable, honest and credible. It often involves statistical data.

• Ethos

• Pathos

• Silos

• Logos