Midterm Exam for Distribution Management

____________is the structure of intra-company organization units and extra company agents and dealers, wholesale and retail through which a commodity, product or service is marketed

According To ____________, A Channel of distribution for product is the rout taken by the title to the goods as they move from the producer to the ultimate consumer or industrial user.

According to ___________________, “Marketing channel are the distribution network through which producers produce flow to the market.”

The major focus of channel of distribution is __________. It is only through distribution that public and private goods and services can be made available for the use of consumptions.

The emergence and arrangement of wide variety of distribution oriented institution and agencies, typically called _____________because they stand between production on other hand and consumption on other

Intermediaries can be explained in following terms

(Choose among the following which are the right answer )

• Intermediaries can improve the efficiency of the process.

• They help in the proper arrangement of the rout of transactions

• They help in the searching process

• all options are correct

Choose which are the Objectives of the Marketing Channels

• To ensure the availability of products at the point of sale.

• To build the channel members loyalty

• To stimulate channel members to put greater selling efforts

• Time and Place utility.

Which are the Importance of Marketing Channels

• Convenience to Consumers.

• Relive from Marketing Problems.

• Stability in Prices

• Promotional Activities.

Which are the Functions of Marketing Channels

• Information Provider

• Price Stability

• Promotion

• Financing

Which is the correct sequence of Steps involved in Designing a Channel System

• Formulating Channel Objectives

  Identifying Channel functions

  Linking design to Product Characteristics

  Evaluation of the distribution Environment

  Evaluation of competitors Channels Design

  Matching Channel Design to Company Resources

  Evaluating the Alternatives and Selecting the Best.

• Formulating Channel Functions

  Identifying Channel objectives

  Linking design to Product Environment

  Evaluation of the distribution Characteristics

  Evaluation of competitors Channels Resource

  Matching Channel Design to Company Design

  Evaluating the Alternatives and Selecting the Solution

• Evaluation of competitors Channels Resource

  Matching Channel Design to Company Design

  Evaluating the Alternatives and Selecting the Solution

  Formulating Channel Functions

  Identifying Channel objectives

  Linking design to Product Environment

• none