chapter 14 promotion

communicating information between the seller and potential buyer in the channel to influence attitudes and behavior

• product

• price

• place

• promotion

direct spoken comunication between sellers and potential customers.

• mass selling

• advertising

• personal selling

• publicity

Which one does not include in mass selling ?

• advertising

• publicity

• trade show

• all above

Publicity is any paid form of nonpersonal presentation of ideas, goods, or service.

• true

• false

sales promotion may be aimed at different parties: final consumers, wholesaler or retailers and even company's own sales forces.

• true

• false

which form of promotion produces immediate results ?

• personal selling

• mass selling

• publicity

• sales promotion

Who are more likely to build good distribution channels and implement Place policies ?

• advertising managers

• sales managers

• sales promotion managers

• all of them

who must plan , intergrate and managae the promotion mix?

• sales managers

• advertising managers

• sales promotion managers

• marketing managers

promotion objectives include ....

• informing

• persuading

• reminding

• all above

communication can break down because....

• noise

• uncommon frame of reference

• cultural differences

• all above