chapter 14 promotion

chapter 14 promotion

KG

15 Qs

quiz-placeholder

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chapter 14 promotion

chapter 14 promotion

Assessment

Quiz

Other

KG

Practice Problem

Hard

Created by

Trang Pham

Used 9+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

communicating information between the seller and potential buyer in the channel to influence attitudes and behavior

product

price

place

promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

direct spoken comunication between sellers and potential customers.

mass selling

advertising

personal selling

publicity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one does not include in mass selling ?

advertising

publicity

trade show

all above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Publicity is any paid form of nonpersonal presentation of ideas, goods, or service.

true

false

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

sales promotion may be aimed at different parties: final consumers, wholesaler or retailers and even company's own sales forces.

true

false

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

which form of promotion produces immediate results ?

personal selling

mass selling

publicity

sales promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who are more likely to build good distribution channels and implement Place policies ?

advertising managers

sales managers

sales promotion managers

all of them

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