2.2 Review

break down the market into smaller clusters

• mass marketing

• market segmentation

• niche marketing

classify people who form a given market into smaller groups

• mass marketing

• market segmentation

• niche marketing

allows the company to develop a marketing mix for a target market

• mass marketing
• market segmentation
• niche marketing

helps identify the target market

• mass marketing
• market segmentation
• niche marketing

universal appeal

• mass marketing
• market segmentation
• niche marketing

few features to differentiate from competitiors

• mass marketing
• market segmentation
• niche marketing

uses a single marketing strategy

• mass marketing
• market segmentation
• niche marketing

attempts to reach an entire market

• mass marketing
• market segmentation
• niche marketing

advertise to the highest number of potential customers

• mass marketing
• market segmentation
• niche marketing

mass distribution and mass media

• mass marketing
• market segmentation
• niche marketing