Retail marketing

who is a retailer

• who manufactures goods

• who supplies goods in small quantities

• who supplies goods in bulk

• who advertises goods

­­­______ are that marketing tool which helps to capture, store, retrieve and display multiple data sets to the consumer.

• Kiosks
• Vending Machines
• CRM
• Database

E-retailing refers to

• a. sales of electronic items

• b. catalog shopping

• c. computerized store

• d. retailing and shopping through internet

Shopping malls, super markets and hypermarkets come under which type of marketing?

• a. wholesale

• b. retail

• c. direct marketing

• d. agent service

______ are powerful tools that assist retailers in their relationship building exercise.

• Televisions
• Catalogues
• Websites
• Kiosks

Disadvantages for this type of business include: owner pays for everything, hard to get money to start from the bank, owner might lack skills & unlimited liability.

• Sole Proprietorship

• Partnership

• Corporation

• Limited liability company

Which of the following is likely to be the main factor influencing the location of a small barber shop? Proximity to:

• Customers

• Labour

• Raw materials

• Competitors

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The people who a business's marketing is aimed at

Which of the following statements is true in relation to business aims and objectives?

• Aims are specific and objectives are general

• Aims and objectives are both general

• Aims are general and objectives are specific

• Aimsandobjectivesarebothspecific

Which of the following type of objective would an entrepreneur set who is aiming to ensure revenue is greater than total costs?

• Personal objective

• Profit objective

• Social objective

• Market share objective