The Big Data Dilemma

Which is an example of online tracking?

• An app that includes links a user can click to see different types of content.

• An app that tracks which links a user clicks on and that uses this to predict what to show them in the future.

• Any website that has advertisements.

Which examples are benefits of online tracking?

• Allows companies to show users content that they might find interesting.

• Targeted adds can be distracting and not useful

• Apps or devices work better because companies can predict the needs of users.

Aurora downloaded a free app that lets her use unique emojis and stickers when she texts. The app asked her for permission to collect her location data. Why might Aurora deny the app access to her location data?

• The app is free, so it might be unsafe.

• It's not clear why the app needs to track her location in order to use the emojis.

• The app could keep her information private and secured.

A tech company has just released a new smart speaker, and your family has been wanting to get one for the house. What advice would you give your parents to protect everyone's privacy?

• Get it before the stores run out of stock!

• Don't get it. All smart devices break easily.

• Wait until a better device comes out.

• Understand which private information the device collects.

How confident are you in understanding the benefits and drawbacks of online tracking?

• I feel very confident.

• I feel somewhat confident.

• I don't feel confident.