Marketing Environment

Marketing Environment

10th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Environment

Marketing Environment

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Keisha Morales

Used 467+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is a force that does NOT affect the Microenvironment?

The suppliers

The intermediaries

Customers

Economic stability

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The actors close to the company that affect its ability to serve the customers are part of

the Microenvironment

the Macroenvironment

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of

the Microenvironment

the Macroenvironment

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Firms that provide the resources needed by the company to produce goods or offer services are

the company

the suppliers

the competitors

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

the competitors

the Intermediaries

the publics

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Firms that share similar or the same activity as our main activity in the company are

the intermediaries

the suppliers

the competitors

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.

Economic environment

Technological environment

Natural environment

Cultural environment

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