Marketing Environment

Which of the following is a force that does NOT affect the Microenvironment?

• The suppliers

• The intermediaries

• Customers

• Economic stability

The actors close to the company that affect its ability to serve the customers are part of

• the Microenvironment

• the Macroenvironment

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of

• the Microenvironment

• the Macroenvironment

Firms that provide the resources needed by the company to produce goods or offer services are

• the company

• the suppliers

• the competitors

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

• the competitors

• the Intermediaries

• the publics

Firms that share similar or the same activity as our main activity in the company are

• the intermediaries

• the suppliers

• the competitors

___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.

• Economic environment

• Technological environment

• Natural environment

• Cultural environment

Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers

• Marketing Environment

• Macroenvironment

• Microenvironment

• Management Environment

Consists of individuals and households that buy goods and services for personal consumption.

• Consumer Markets

• Business Markets

• Government Markets

• International Markets

The changing age structure population.

• Natural Environment

• Economic Environment

• Demographic Environment

• Political Environment