10 BS Final Exam SEm 1 2021 Review

It refers to a management process of anticipating, understanding and satisfying customer needs at a profit.

• Market

• Market research

• Marketing

• Market segmentation

Which is NOT a role of marketing?

• Identify customer wants only

• Satisfy customer needs

• Maintain customer loyalty

• Anticipate changes in customer needs

It is a way of living and pattern of buying associated with individuals

• consumer spending pattern

• lifestyle

• market

• marketing

World Markets have become more competitive for several reasons except...

• The shrinking globe

• Access to overseas markets

• Low cost of setting up new businesses

• government ownership of industries

It is the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought.

• market

• marketing strategy

• market research

• market segmentation

Which is NOT a primary research?

• Interviews

• Government published records

• Questionnaires

• Consumer panels

it refers to a list of question are design to obtain information. This data can be easily analyze, questioners can also be used in face to face interview

• Observation

• Questionnaires

• Experiments

• Consumer panels

It is a customer-centered approach to product design. It involves research aimed at determining what consumers view as their immediate needs, primary concerns, or personal preferences within a particular product category.

• product-orientated business

• market-orientated business

• marketing strategy

• market segmentation

It is a feature that makes a product stand out and gives a reason for customers to buy said product.

• Product differentiation

• Brand

• USP (Unique Selling Point)

• Channel of distribution

Which is NOT a "Product life cycle"?

• Introduction phase

• Maturity phase

• Saturation phase

• Expansion phase