Chapter 12: The marketing mix – Product

Which one of the following is a claimed benefit of developing new products?

1) It is cheap to develop new products

2) Latest technology can be a feature of new products

3) Customers always prefer newly developed products

4) It gives a business a big advantage because competitors will not be developing new

products

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Which of these products is an example of a consumer good?

1) Washing-up liquid

2) Washing machine repair

3) Drink can filling machine

4) Design of an advertisement for computers

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Which of these products is an example of a consumer service?

1) Washing-up liquid

2) Washing machine repair

3) Drink can filling machine

4) Design of an advertisement for computers

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Which of these products is an example of a producer good?

1) Washing-up liquid

2) Washing machine repair

3) Drink can filling machine

4) Design of an advertisement for computers

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All of the following are features of successful products except:

1) a product that is not so expensive to produce that the price is higher than consumers

are willing to pay

2) a product that satisfies needs of consumers

3) a product that is well designed and is of the quality expected by consumers

4) a product that is sold at a price below cost of production

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The following are all stages in the development of a new product. Which option below

puts these in the order in which the stages should be carried out?

i) Launch the product into the whole market.

ii) Develop and test a prototype of the new product.

iii) Create new ideas for the product.

iv) Research into costs, methods of production and likely sales.

1) i), iii), iv), ii)

2) ii), iv), i), iii)

3) iv), ii), i), iii)

4) iii), iv), ii), i)

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Which of the following is an advantage for a business of having a well-known brand

name?

1) It will not have to do any advertising.

2) It will be able to charge lower prices than businesses without a well-known brand

name.

3) It can produce low quality products and still sell them successfully.

4) It will have good consumer recognition of its products

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The best example of brand loyalty is:

1) when a consumer goes on using the same washing machine purchased several years

ago

2) when a consumer keeps buying the same products from the same manufacturer

3) when a consumer keeps buying the same type of product from different manufacturers

4) when a manufacturer always uses the same name for its products

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All of the following are important features of packaging for a breakfast cereal except:

1) contains important health and contents information

2) protects the cereal from being crushed whilst being transported

3) is eye-catching and helps to attract the consumer to the product

4) can be re-used by the manufacturer

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Choose the best features of packaging for a new soft drink aimed at young children:

1) made of glass, with a label containing details of contents and healthy qualities of

the drink

2) made of plastic that can be recycled, information on the label about contents and

a new competition that children can enter

3) made of strong cardboard, with a colourful label containing content details and a

money off voucher

4) made of tin with a ‘ring pull’, large label containing the name ‘Good for you’ and the

contents

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