Which of the following is a method of Primary Market Research?

• Trade publications

• Survey

• Competitor Website

• Internet

What does USP stand for?

• Unique Sales Proposition

• Unique Selling Point

• Unbelievable Sales Promotion

• Unique Selling Price

Statement 1: Quantitative market research involves finding out peoples views. attitudes, opinions and beliefs Statement 2: A USP can be created through product differentiation

• Statement 1 is true, Statement 2 is true

• Statement 1 is true, Statement 2 is false

• Statement 1 is false, Statement 2 is true

• Statement 1 is false, Statement 2 is false

Which THREE of these are examples of extension strategies?

• Change the price

• Reduce production costs

• Add new features

• Advertising

Which TWO of these are methods of Promotion?

• Sponsorship

• Packaging

• Range of Products

• Special Offers

Which of these IS one of the elements of the Marketing Mix?

• Piece Rate

• Packaging

• Place

• Performance

A product is on sale for £12.00. Due to poor sales the price is dropped by £1.50. Calculate the percentage change in selling price. Is it...

• 1.5%

• 10.5%

• 12.5%

• -12.5%

Which of these are stages in the Product Life Cycle? (more than one is correct)

• Growth

• Differentiation

• Decline

• Introduction

Which of these are methods of segmenting a market? More than one is correct

• Location

• Income

• Age

• Gender

Which of these are reasons why meeting customer needs is important? More than one is correct

• To survive

• To minimise sales

• To be competitive

• To increase costs