BTEC Business Unit 9 Theme 2

Which of the following statements best describes market research

• The collection and analysis of data from both primary and or secondary sources.

• The use of questionnaires to collect information

• The use of government reports to identify market trends

• The increase in a business’s sales resulting from changes it has made to its products after it has acted upon market research findings.

Which of the following statements best describes primary market research.

• Primary market research is research which is on only found in government reports

• Primary market research is research which was originally collected by another business for a different purpose

• Primary market research is original research collected by or on behalf of a business, by a market research agency.

• Primary market research is only used to collect and analyse qualitative market research data

Which of the following are examples of primary market research methods. Note that more than one answer may be correct.

• Reading And analysing government reports on population trends

• Collecting information using focus groups

• Identifying market trends by reading trade journals

• Collecting information using telephone surveys

A focus group is?

• A method of secondary market research

• Research which focuses on the collection of only quantitative data

• A group of market researchers who meet to focus on and discuss the findings of their market research

• A group of people who meet to discuss what they like and dislike like about specific products or services which the market researcher is collecting data on.

Two key features of primary market are

• It is usually less costly than carrying out secondary market research

• It is original research which relates to a specific agreed purpose

• It is only available to the business which has paid for the research to be carried out on its behalf.

• It is usually quick and easy to collect

Which of the following are examples of primary market research. Note there are three correct answers.

• Consumer panels

• Reading market research surveys

• Looking at a competitor’s annual reports

• Face to face interviews

• Postal surveys

If a business asks its customers to fill out an online survey for market research purposes, this is an example of

• Secondary market research

• Focus group research

• Primary market research

• Customer relations

• Quality control

Two advantages of using postal surveys as a primary research method are

• Postal surveys can cover a wide geographical area.

• If people completing the survey don’t understand a question they can ask the market researcher to explain it to them

• Response rates are low with very few people returning them.

• They can be used to collect both quantitative and qualitative data

A consumer panel could be described as

• A group of consumers who meet up to have a coffee after completing their shopping

• A method of secondary market research

• A method of primary market research

• A method of collecting quantitative market research

Another name for primary market research is

• Mud research

• Pond research

• Field research

• Grass research