Chapter 9 Review

The channels of communication used to send messages to the target market

• Advertising

• Media

• Product Placement

• Personal Selling

Face to face communication between a seller and a customer

• Advertising

• Publicity

• Personal selling

• Sales Promotion

An EFFECTIVE ad generally has 4 components. Which of the following is NOT one of the 4 components to an effective ad?

• Advertising

• Desire

• Interest

• Selling

Advertising is a paid form of communication

• True

• False

This picture is an example of what?

• Product Placement

• Visual Merchandising

• Media

• Goodwill

Who is the person responsible for maintaining relationships with the public and news media?

• Manager

• Parents

• Publicist

• Celebrity

What is promotion?

• The process of making customers aware of products

• The process of making customers aware of products and services

• The process of making customers aware of products, services and events

• None of the above

The main goal of promotion is to increase sales

• True

• False

Unpaid media attention, which can be either positive or negative, is called what?

• Publicity

• Advertising

• Sales Promotion

• Public Relations

Which of the following can be included in visual merchandising

• Light/Sound

• Taste/Smell

• All of the above

• None of the above