Fashion 2.01/2.02

TOMS shoes are only available through the company’s e-tailing store and
a few brick and mortar stores. Which distribution strategy is it using?

• Selective
• Intensive
• Regulated
• Exclusive

HanesBrands undershirts can be found in stores such as Target, JCPenney,
Macy’s, and Wal-Mart department stores. Which distribution strategy are
they using?

• Selective
• Intensive
• Industrial
• Exclusive

Locally-owned stores with a limited assortment of apparel, housewares,
gifts, and household textiles are which type of retailer?

• Discount stores
• Off-price discounters
• Junior department stores
• Wholesale warehouse clubs

Amy purchases a cashmere sweater to give to her mother for Christmas.
What is Amy’s role?

• Wholesaler
• Producer
• Consumer
• Customer

Belk is a company that sells products to end users. Which type of
intermediary is Belk?

• Manufacturer
• Consumer
• Retailer
• Wholesaler

An establishment that individually buys the right to use a famous or
established name or trademark in a specified trading is which type of
retailer?

• Franchise
• Chain store
• Boutique
• Factory outlet

Concord Mills shopping mall contains discount stores such as Bass and
Manhattan Shirts. Since these stores are manufacturer-owned and
operated, which type of retailer is available?

• Boutiques
• Franchises
• Department stores
• Factory outlets

Macy’s hires decorators to create window displays during the Christmas
season. The decorators only decorate for large, upscale department
stores. Which type of distribution strategy is being used?

• Exclusive
• Intensive
• Selective
• Industrial

What is the route products take from producer to end user?

• Textile process
• Channel of distribution
• Apparel marts
• Trade associations chain

Everwood Studio photographs home interiors for use in home fashion
magazines. Everwood is part of which fashion industry segment?

• Apparel manufacturing
• Textile
• Retail
• Auxiliary group