FINAL EXAM -PROMOTING PRODUCTS -BSHM 3A

It is the integration of advertising, personal selling, sales promotion and public relations.

• promotion mix

• direct marketing

• promotional tools

• advertising

It is an activity of informing and persuading a market on a person to person basis to buy merchandise offered for sale.

• advertising

• promotion mix

• personal selling

• sales promotion

Refer to the activities of an organization, person institution directed toward one or more groups of people.

• advertising

• personal selling

• public relations

• sales promotion

Any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.

• advertising

• promotion mix

• personal selling

• public relation

The aim of this is to stimulate demand for a particular brand.

• advocacy advertising

• brand advertising

• promotional advertising

• institutional advertising

This aims is to develop goodwill for a company or industry.

• advocacy advertising

• brand advertising

• institutional advertising

• brand advertising

The aim of this is to inform prospects about promotional activities.

• advocacy advertising

• promotional advertising

• brand advertising

• institutional advertising

The aim is to convince audiences regarding a particular cause.

• brand advertising

• advocacy advertising

• promotional advertising

• classified advertising

It is the process of connecting insights about the priority audience with the key information the audience needs to know in order to make the change the program desires.

• design message

• AIDA model

• holding interest

• post sale activities

Selling does not end in closing of sale but with series of post-sale services to build customer goodwill.

• design message

• AIDA model

• holding interest

• post sale activities