CIW Semester Exam Review Ch. 5/6

Question 1 :

Which social media platform has the highest number of active monthly users?

• Facebook

• Twitter

• YouTube

• Instagram

While investigating the way to create a business page on Facebook, you discover that the first step is:

• to create a personal profile.

• to register your company with Facebook.

• to pay the registration fee.

• to develop a persona for your business.

As the social media strategist you are assigning roles to people on your team. You tell your coworker he can manage page settings and roles. He, therefore, must be the:

• Administrator

• Editor

• Moderator

• Analyst

Which area of LinkedIn Analytics would you use to find your engagement rate?

• Visitor

• Followers`

• Updates

• Audience

Your company has just released some beautiful pictures and videos of some new sportswear. You want to put this content on a mobile app for sharing photos and videos. What platform would you choose?

• Google+

• Snapchat

• SlideShare

• LinkedIn

As the social media strategist you put a lot of time and effort into building a social media community. You have completed the first three phases of building and you are now at the last phase, which is:

• Establish the community foundation

• Grow the community

• Motivate the community

• Leverage the community

You are trying to build a relationship with an influential author so that he can help you provide quality content that your audience finds valuable and trustworthy. What is this person called?

• A contributor or influencer

• A lurker

• A content participator

• A social media associate

As an experienced Social Media Strategist you decide not to build a presence on a specific social media platform. When your coworker asks you why, you answer:

• I will create one profile for our company and then copy it to all the platforms.

• I have decided not to promote the company on that platform due to budget constraints.

• I found it too difficult to work on that platform and therefore I skipped it.

• The platform's audience does not mesh with our target audience.

Question 9 :

As a Social Media Strategist you enjoy the social media features recently added to webinars because:

• it has increased the audience size allowed on certain platforms that host webinars.

• now communication becomes two-way between the presenter and the audience.

• Webinar content is no longer limited to slide-based presentations and screen sharing.

• communication for Webinars is now one presenter to many audience members.

Which personality traits indicate how a person approaches the outside world?

• intuitive/perceiving

• introvert/extrovert

• judging/perceiving

• thinking/feeling