Unit 8 - Developing a Marketing Plan

Some products do not have a target market because they are for everyone.

• True

• False

Late entrants to a market often focus on

__________, while market leaders use a strategy that is not based on numbers.

• Size

• Price

• Marketing

• Time

Alaina is working on a marketing mission statement for her company. She should make sure it includes which of the following?

• why the competitors' products are useless

• exactly how much the product costs

• how many products the company has in its catalog

• what the product has to offer the customer

An action plan is a proposed strategy or course of action.

• True

• False

Personal selling and advertising are the only types of promotions.

• True

• False

When you __________ a marketing plan, you determine how well the plan is working.

• Evaluate

• Close

• Choose

__________ analysis is used to evaluate a business's strengths, weaknesses, opportunities, and threats.

• SWOT

• PLAN

• SITUATIONAL

Pamela, a hardware store owner, is conducting a target analysis. She is using research to gather target market demographics. Which of the following is an example of a demographic that might be helpful?

• Age and Occupation

• Height

• Jewelry Preferences

• favorite color

What type of marketing uses technology to deliver promotional advertisements to consumers?

• Media

• Institutional

• Digital

• Driven

Which of the following might a company use as a part of its Internet marketing campaign?

• an ad in a print-only newspaper

• advertisements on social media

• The correct answer is advertisements on social media.

• a promotional gift basket