Marketing- Ch 30 Quiz

_____ involves making decisions about the features and services of a product that will help sell it.

• product mix

• product width

• product depth

• product planning

Snack-size, family size, and original size Doritos are all examples of the products ________.

• depth

• mix

• width

• life cycle

Closely related products manufactured or sold by a business are called ______.

• Product items

• Product lines

• Product depth

• Product mix

What percentage of total sales comes from developing new products within major consumer and industrial goods companies?

• 15%

• 35%

• 50%

• 65%

The sixth step of product development is?

• Developing the product

• Testing the product with consumers

• Introducing the product

• Evaluating customer acceptance

Which step in product development can be skipped if necessary?

• Testing the product with consumers

• Developing a business proposal

• Screening ideas

• Evaluating customer acceptance

Cassette tapes were deleted as a product because they were found to be ________.

• conflicting with other products in the line

• obsolete

• aligned with old company objectives

• innovative

During this phase of product development, the new product actually takes on a physical shape.

• Introducing the product

• Testing the product with consumers

• Developing the product

• Generating ideas

Which of the following is not typically where you would find the idea for new products?

• Customers

• Company employees

• Competitors

• Social Media

Lays Wavy Original in a Family Size bag is an example of ___________.

• a product line

• a product item

• a product width

• a product depth