Final Exam_MarketingB

Wheaties cereal uses a marketing strategy of celebrity endorsements to promote the product.

• True

• False

Wheaties faces various risks by using real people on their product.

• False

• True

Answer explanation

Michael Jordan holds the record for most depictions on a Wheaties box, a total of 18 times, followed by Tiger Woods at 14 times.

These symbols tells you the trademark is protected by a federal registration

• Copyright

• Creative Commons

• Trademark

• Patent

Laws protecting intellectual property from unauthorized copying.

• Licensing

• Patent

• Trademarks

• Copyright

A branded product costs more than a generic brand because the branded product is advertised more widely.

• True

• False

A logo is a brand's....

• Promise

• Identifying mark

• Personality

• Catchphrase

"i'm lovin' it" is one of McDonald's famous brand....

• Slogans

• Logos

• Promises

• Touch Points

Kellogg's Froot Loops, General Mill's Chex, and Post Honey Bunches of Oats are all examples of....

• Product brands

• Trade characters

• Brand marks

• Generic items

Describes a product that does not have a brand name

• Brand name

• Trade name

• Copyright

• Generic

When buying things like towels or toilet papers, Mike prefers to save money by buying plainly packaged products that receive little or no promotion, also known as....

• Undersold items

• Generic items

• Stealth brands

• Private brands