Entrepreneurship - Marketing Plan

The individuals interested in a particular product or service & are willing to pay for it.

• Competition

• Market Segments

• Target Market

• Demographics

A system for collecting, recording, & analyzing info about customers, competitors, products is

• Market Research

• Primary Data

• Secondary Data

• Demographics

All processes-planning, pricing, promoting, distributing, & selling -determine customer needs is called?

• Marketing Concept

• Marketing Plan

• Marketing Strategy

• Marketing

Businesses must satisfy customers’ needs and wants in order to make a profit is called the?

• Marketing Concept

• Marketing Plan

• Marketing Strategy

• Marketing

Blending of the product, price, distribution, and promotion used to reach a target market is called the?

• Marketing Concept

• Marketing Plan

• Marketing Strategy

• Marketing Mix

Plan that identifies how marketing goals will be achieved is called a?

• Marketing Concept

• Marketing Plan

• Marketing Strategy

• Marketing Mix

Written document defines the market, identifies customers/competitors, outlines a strategy etc. is called a?

• Marketing Concept

• Marketing Plan

• Marketing Strategy

• Marketing Mix

The different products and services a business sells is called?

• The Marketing Mix

• The Product Mix

• The Product Features

• The Product Brand

Product characteristics that will satisfy customer needs are called?

• Features

• Services

• Brand

• Positioning

This picture is an example of?

• NIke Features

• Nike Brand

• Nike Label

• Nike Package