Strategic Marketing STP Process
Authored by Christine Böhm
Business
3rd Grade
Used 45+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
13 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the basis for marketing?
(first step from strategic to operational marketing)
Market segmentation
Market research
Market targeting
Market positioning
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the STP Process?
strategy - targeting - proposition
segmentation - targeting - proposition
strategy - targeting - positioning
segmentation - targeting - positioning
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are typical methods for analysing marketing data?
BEST analysis
SWOT analysis
Shareholder analysis
Stakeholder analysis
PEST analysis
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Segmentation means ...
to form groups of demanders who have the same needs.
to make categories of buyers with similar characteristics within the market .
to divide the whole market into submarkets.
to chose the right group of customers for selling your service or product.
to define your target group.
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Targeting means ...
to define your target group.
to chose the most promising groups of buyers for selling your product or service.
to divide your market into homogenous groups of buyers with similar characteristics.
to define your USP.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are examples for geographical segmentation?
nations
gender
lifestyle
attitudes
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are examples for demographical segmentation?
nations
family
social class
attitudes
age
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Classlink
Continue with Clever
or continue with
Microsoft
%20(1).png)
Apple
Others
Already have an account?
