Strategic Marketing STP Process

Strategic Marketing STP Process

3rd Grade

13 Qs

quiz-placeholder

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Strategic Marketing STP Process

Strategic Marketing STP Process

Assessment

Quiz

Business

3rd Grade

Hard

Created by

Christine Böhm

Used 42+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the basis for marketing?

(first step from strategic to operational marketing)

Market segmentation

Market research

Market targeting

Market positioning

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the STP Process?

strategy - targeting - proposition

segmentation - targeting - proposition

strategy - targeting - positioning

segmentation - targeting - positioning

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are typical methods for analysing marketing data?

BEST analysis

SWOT analysis

Shareholder analysis

Stakeholder analysis

PEST analysis

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Segmentation means ...

to form groups of demanders who have the same needs.

to make categories of buyers with similar characteristics within the market .

to divide the whole market into submarkets.

to chose the right group of customers for selling your service or product.

to define your target group.

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Targeting means ...

to define your target group.

to chose the most promising groups of buyers for selling your product or service.

to divide your market into homogenous groups of buyers with similar characteristics.

to define your USP.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are examples for geographical segmentation?

nations

gender

lifestyle

attitudes

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are examples for demographical segmentation?

nations

family

social class

attitudes

age

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