Digital Entrepreneurship

What is Digital Entrepreneurship?

• Entrepreneurial opportunities being created and pursued through the use of technological platforms

• Using digital channels to promote or market products and services to consumers and businesses

• Managing the coordination and organization of business activities

• The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers

Choose the disadvantage of Digital Entrepreneurship

• Reduced building overhead

• Reduce marketing cost

• Reduces physical interaction

• None of above

Which of the following is NOT a characteristic of successful Digital Entrepreneurs?

• Ability to lead

• Self-confident

• Creative

• Work only to gain profit

Which of the following is NOT a management functions in Digital Entrepreneurship?

• Planning

• Controlling

• Promotion

• Staffing

Digital Marketing can also be identified as ______________________

• Internet marketing

• Web marketing

• Online marketing

• All of the above

Which of the following is the type of digital marketing activity?

• Email marketing

• Viral marketing

• Social web marketing

• All of the above

Identify the platform for social media marketing

• Twitter

• Instagram

• Facebook

• All of the above

Analyze the difference between a social network marketing plan and a traditional marketing plan.

• Other than the method of delivery, a marketing plan, either way, will be similar

• The staff requirements and skill set for social marketing are different

• The brand image should be completely different for social marketing

• None of the above

Which of the following is the important of management?

• Optimum utilization of Resources

• Creates Healthy Working Environment

• Improves Company’s Cooperation & Communication

• All of the above

Which of the following is the management skills in business?

• Communication

• Decisiveness

• Flexibility

• All of the above