Web Unit 3: Digital/Social Marketing

Is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

• Pay-per-click

• Website marketing

• Search engine Optimization

• Affiliate marketing

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

• Social Media

• Digital Channels

• Content marketing

• Affiliate Marketing

Is the process of earning a commission by promoting other people's (or company's) products.

• Content marketing

• Affiliate marketing

• Website marketing

• Digital marketing

The use of the Internet to reach consumers Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

• Digital marketing strategy

• Digital channels

• Content marketing

• Digital marketing

Is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

• Digital marketing

• Digital channels

• Social media marketing

• Social Media

A plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

• Digital Channels

• Digital Marketing Strategy

• Social Media

• Social Media Marketing

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

• Search Engine Optimization

• Pay-per-click

• Content marketing

• Website marketing

Can be defined as an interface connected to the world wide web through which communication can be made.

• Digital marketing

• Digital Channels

• Content marketing

• Social Media

Is the strategic promotion of a website to drive relevant traffic to the site.

• Digital Channels

• Social Media

• Website marketing

• Pay-per-click

Most purchasing decisions begin online

• True

• False