Advertising Techniques
Authored by Melissa Curtsinger
Business, Life Skills
9th - 12th Grade
CCSS covered
Used 12+ times
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Makes the claim that EVERYONE is using this product, and you should, too.
Celebrities
Fear
Bandwagon
Heartstrings
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.5
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Uses strong feelings rather than facts and evidence to persuade.
Emotional appeal
Logical appeal
Fear
Biased
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.8
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
This ad uses (Choose two.)
experts
plain folk
celebrity
testimonial
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.8
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This ad uses
maybe
fear
explicit claims
bandwagon
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This ad uses
intensity
humor
experts
plain folk
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.5
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What technique is being used in this image?
Must Have
Sense Appeal
Humor
Fear
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