Segmentation, Targeting & Positioning

These are the reasons why Marketers can't appeal to the same buyers EXCEPT;

• buyers are too numerous.

• buyers are too widely scattered.

• buyers have different needs and preferences.

• buyers have same personalities and lifestyles.

'A set of buyers sharing common needs or characteristics that the company decides to serve’. This statement refers to______.

• market

• target market

• consumer

• consumer behaviour

'The set of all actual and potential buyers of a product or service’. This statement refers to _______.

• market

• target market

• marketers

• consumer behaviour

A business will offer the same products to all consumers and promote them in almost the same way. This refers to>>>>.

• mass Marketing

• niche marketing

• concentrated marketing

__________ involves marketer aiming product at a particular, often tiny, segment of a market.

• Mass marketing

• Niche marketing

• Undifferentiated marketing

“The act of dividing the markets into specific groups of consumers/buyers who share common needs and who might require separate products/and or marketing mixes”. This is the definition of _____.

• segmentation

• targeting

• positioning

• demographic

“The act of developing measures of segment and selecting one or more of the market segments to enter” is the definition of _____.

• segmentation

• targeting

• positioning

• demographic

“The act of designing an offer so that it occupies a distinct and valued place in the minds of the target customers” is the definition of _______.

• segmentation

• targeting

• positioning

• demographic

Geographical segmentation is dividing a market into different units such as ____________.

• age, gender and income

• race, religion and family status

• states, regions and cities

• user status, usage rate and loyalty status.

These are the bases of demographic segmentation, EXCEPT _______.

• density

• gender

• occupation

• family characteristics