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BCG Matrix

Authored by Marisya Khoirina

Social Studies

University

Used 292+ times

BCG Matrix
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

BCG Matrix stands for

Boston College Grade

Boston Consulting Group

Boston Consulting Grade

Boston College Group

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Low relative market share and high growth rate is shown by.................quadrant

dog

cash cow

star

question mark

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

BCG matrix shows that it is the best to be in the ........ Quadrant

question mark

star

cash cow

star

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which quadrant shows high relative market share and high industry growth rate ?

dog

cash cow

question mark

star

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If my portfolio of product fall under the cash cow quadrant, that means i have..........

low market share which i need to do more aggresive promotion

high market share which i need to sustain

low industry growth rate so i need to self off my business unit

high growth rate so i don't need to diversify into different industry

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

High relative market share but low growth rate is shown by.......... quadrant

cash cow

doq

question mark

star

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sell-off and liquidation are strategies for ...... quadrant

dog

star

question mark

cash cow

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