BCG Matrix

BCG Matrix stands for

• Boston College Grade

• Boston Consulting Group

• Boston Consulting Grade

• Boston College Group

Low relative market share and high growth rate is shown by.................quadrant

• dog

• cash cow

• star

• question mark

BCG matrix shows that it is the best to be in the ........ Quadrant

• question mark

• star

• cash cow

• star

Which quadrant shows high relative market share and high industry growth rate ?

• dog

• cash cow

• question mark

• star

If my portfolio of product fall under the cash cow quadrant, that means i have..........

• low market share which i need to do more aggresive promotion

• high market share which i need to sustain

• low industry growth rate so i need to self off my business unit

• high growth rate so i don't need to diversify into different industry

High relative market share but low growth rate is shown by.......... quadrant

• cash cow

• doq

• question mark

• star

Sell-off and liquidation are strategies for ...... quadrant

• dog

• star

• question mark

• cash cow

The BCG Matrix uses two dimensions which are

• Strength of rivalry and strength of industry

• market growth rate and industry attractiveness

• industry growth rate and relative market share

• level of competition and relative market share

which of the quadrant shows low relative market share and low industry growth rate ?

• dog

• star

• question mark

• cash cow

the x-axis in BCG represent

• Industry in growth rate

• relative market share

• product speed to market

• competitive advantage