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BMM4023 - Topic 10

Authored by Seng Tang

Business

1st Grade

Used 1+ times

BMM4023 - Topic 10
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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The title for Topic 10 is

Customer Behaviour

Consumer Behaviour

Guest Behaviour

Student Behaviour

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Consumer behavior is a process and activities where people engage in __________?

(more than 1 answer)

Selecting

Purchasing

Evaluating

Disposing

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

This is a data finding process

This is a Consumer psychological process

This is a Consumer Demand process

This is a Consumer Decision-Making process

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is a data finding process

This is a consumer Psychological process

This is a consumer Demand Process

This is a Consumer Decision Making process

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following are examples of problem recognition sources?

Out of stock

Dissatisfaction

New Needs or Wants

New products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many stages of needs in "Maslow's theory"

6

5

4

3

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

- Strong Inhibitions

- Symbolic Meaning

- Complex and unclear motives

- Surrogate behaviors

The above approach is related to?

Conscious Mind

Customer Behavior

Subconscious Mind

Marketing strategies

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