Logos, Pathos, Ethos

What do you look for when identifying logos?

• data, statistics, facts, and research

• emotional response

• what establishes trustworthiness/creditability of the product

What do you look for when identifying ethos?

• data, facts, statistics, and research

• emotional response

• what establishes trustworthiness/creditability of the product

What do you look for when identifying pathos?

• data, statistics, facts, and research

• what establishes trustworthiness/creditability of the product

• emotional response

Which persuasion method does this ad use?

• logos

• pathos

• ethos

Answer explanation

Ethos; pepsi is using Beyonce's celebrity to make their product credible and trustworthy.

Which persuasion method does this toothpaste advertisement use?

• logos

• pathos

• ethos

Answer explanation

It gives facts about how the toothpaste works and how fast you can see whitening results.

Which persuasion method does this Mercedes ad use?

• logos

• pathos

• ethos

Answer explanation

This ad uses pathos by showing the effects of drinking and driving.

The following is an example of which persuasion method: "9 out of 10 dentists recommend Colgate toothpaste."

• logos

• pathos

• ethos

Answer explanation

Dentists are considered to be credible.

The following is an example of which persuasion method: "Harvard University Research states.."

• logos

• pathos

• ethos