SEM 2 - 3.04

One reason sport/event marketers often bundle extra amenities with tickets is to

• manage distribution.

• increase revenue.

• improve coverage.

• control publicity

Which of the following is a characteristic of product bundling in the sport/event industry:

• Lower prices

• Higher quality

• Higher prices

• Lower quality

When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and

• security issues.

• geographic origin.

• inventory needs.

• selling methods.

A successful pre-season booking strategy often involves targeting

• occasional attendees.

• current ticket holders.

• walk-up spectators.

• community organizations

When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the

• television network broadcast rights.

• the size of the opponent's stadium.

• team's performance record.

• press-box space availability.