
Marketing Chapter 18
Authored by Jennie Manning
Business
10th - 12th Grade
Used 11+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Visual merchandising is a form of personal selling because its artistic aspects focus on the customer's emotional buying motives.
true
false
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The storefront projects a brand identity and distinguishes a store from its competitors.
true
false
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mannequins are considered valuable tools for enhancing the shopping experience.
true
false
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise.
true
false
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers.
true
false
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A display of CDs by a popular Alternative band was not attracting much attention in a music store. The CDs were overshadowed by a large flat-screen monitor playing the band's music video. What did the display lack?
balance
direction
shape
focal point
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A shoe store owner wants to create a display that emphasizes the comfort and freedom of movement of certain shoes. To create this effect, a visual merchandiser should integrate what type of lines into the display?
curved
diagonal
horizontal
straight
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