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Marketing

Authored by Leah Hefty

Business

9th - 12th Grade

Used 1+ times

Marketing
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. Any Paid form of communication through mass media directed at identified consumers to provide information and influence their actions

advertising

promotion

marketing

personal selling

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. The exchange of information so there is common understanding by all participants.

services

effective communication

consumer decision making process

channel of distribution

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. A specific group of consumers that have similar wants and needs.

marketing mix

promotion

target market

marketing strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. The specific sequence of steps consumers follow to make a purchase.

marketing mix

consumer decision making process

channel of distribution

marketing strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. The location and methods used to make a product or service available to the target market

distribution

marketing mix

advertising

retailer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6. The blending of the marketing elements, often called the 4 P's

marketing strategy

marketing

marketing mix

market research

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7. Intangible activities that are consumed at the same time they are produced

promotion

services

buying motives

retailer

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