Marketing

1. Any Paid form of communication through mass media directed at identified consumers to provide information and influence their actions

• advertising

• promotion

• marketing

• personal selling

2. The exchange of information so there is common understanding by all participants.

• services

• effective communication

• consumer decision making process

• channel of distribution

3. A specific group of consumers that have similar wants and needs.

• marketing mix

• promotion

• target market

• marketing strategy

4. The specific sequence of steps consumers follow to make a purchase.

• marketing mix

• consumer decision making process

• channel of distribution

• marketing strategy

5. The location and methods used to make a product or service available to the target market

• distribution

• marketing mix

• advertising

• retailer

6. The blending of the marketing elements, often called the 4 P's

• marketing strategy

• marketing

• marketing mix

• market research

7. Intangible activities that are consumed at the same time they are produced

• promotion

• services

• buying motives

• retailer

8. The route a product follows and the business involved in moving a product from the producer to the final consumer.

• distribution

• channel of distribution

• personal selling

• merchandising

9. Finding solutions to problems through carefully designed studies involving consumers

• marketing stategy

• buying motives

• personal selling

• marketing research

10. A company's plan that identifies how it will use marketing to achieve its goals

• promotion

• marketing strategy

• advertising

• marketing mix