Units 9 and 12: Product Management and Distribution

What are the 4 P's of the Marketing Mix?

• Product, Price, Place, Promotion

• Product, Price, Point of Sale, Promotion

• Place, Port, Price, Preference

• Product and service management, Place, Promotion, Price

This piece of the marketing mix includes branding, packaging, labeling, and warranty services.

• Price

• Place

• Promotion

• Product

This piece of the marketing mix states the product must be available at the time the consumer wants it.

• Product

• Price

• Place

• Promotion

Distribution channels fall under this piece of the marketing mix.

• Product

• Price

• Place

• Promotion

When we talk about brick and mortar versus online channels, we are referring to this piece of the marketing mix.

• Product

• Price

• Place

• Promotion

Once this is identified, we can begin building the marketing mix.

• Customer service program

• Distribution channels

• Target market

• Marketing functions

Once the organization decides on a target market, it utilizes the marketing mix to create an image of the brand in the mind of the consumer. We call this...

• Targeting

• Positioning

• Promoting

• Placing

This is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• The marketing mix

• Marketing

• Positioning

• Marketing functions

Product and service management is one of these.

• A member of the marketing mix.

• One of the 4 P's

• A marketing function

• An anomoly

This is the process of managing a corporation's products throughout their life cycle. It includes maximizing revenue while maintaining product quality and customer satisfaction.

• Product life cycle

• Product and service management

• the marketing mix

• marketing functions