Units 9 and 12: Product Management and Distribution

Units 9 and 12: Product Management and Distribution

9th Grade

40 Qs

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Units 9 and 12: Product Management and Distribution

Units 9 and 12: Product Management and Distribution

Assessment

Quiz

Business

9th Grade

Hard

Created by

Heather TisonNichols

Used 9+ times

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40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 P's of the Marketing Mix?

Product, Price, Place, Promotion

Product, Price, Point of Sale, Promotion

Place, Port, Price, Preference

Product and service management, Place, Promotion, Price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This piece of the marketing mix includes branding, packaging, labeling, and warranty services.

Price

Place

Promotion

Product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This piece of the marketing mix states the product must be available at the time the consumer wants it.

Product

Price

Place

Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Distribution channels fall under this piece of the marketing mix.

Product

Price

Place

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When we talk about brick and mortar versus online channels, we are referring to this piece of the marketing mix.

Product

Price

Place

Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Once this is identified, we can begin building the marketing mix.

Customer service program

Distribution channels

Target market

Marketing functions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Once the organization decides on a target market, it utilizes the marketing mix to create an image of the brand in the mind of the consumer. We call this...

Targeting

Positioning

Promoting

Placing

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