
Units 9 and 12: Product Management and Distribution
Authored by Heather TisonNichols
Business
9th Grade
40 Questions
Used 9+ times

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 4 P's of the Marketing Mix?
Product, Price, Place, Promotion
Product, Price, Point of Sale, Promotion
Place, Port, Price, Preference
Product and service management, Place, Promotion, Price
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This piece of the marketing mix includes branding, packaging, labeling, and warranty services.
Price
Place
Promotion
Product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This piece of the marketing mix states the product must be available at the time the consumer wants it.
Product
Price
Place
Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Distribution channels fall under this piece of the marketing mix.
Product
Price
Place
Promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When we talk about brick and mortar versus online channels, we are referring to this piece of the marketing mix.
Product
Price
Place
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Once this is identified, we can begin building the marketing mix.
Customer service program
Distribution channels
Target market
Marketing functions
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Once the organization decides on a target market, it utilizes the marketing mix to create an image of the brand in the mind of the consumer. We call this...
Targeting
Positioning
Promoting
Placing
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