Analyze This! Pretest

Analyze This! Pretest

9th - 12th Grade

10 Qs

quiz-placeholder

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Analyze This! Pretest

Analyze This! Pretest

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Lynore Levenhagen

Used 4+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an internal strength that a business might identify during a SWOT analysis:

Financial resources

Extensive reguylations

Increased expenses

Limited competition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential opportunity a manager might identify in a SWOT analysis?

Falling trade barriers

Strong research and development

Managementy turnover

Risk of takeover

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One reason for conducting a SWOT analysis for use in the marketing process is to identify a business’s __________ strengths and weaknesses.

internal

financial

regional

external

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A SWOT analysis indicates that customers' buying preferences are changing, but the business has a very limited product line. This is an example of an

external threat attacking an internal weakness.

internal strength responding to an external threat.

internal weakness compensating for an external threat.

external opportunity coinciding with an internal strength.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a weakness that a business might identify as a result of conducting a SWOT analysis:

Inability to adapt to changes in customer preferences

Possibility of competitors entering the market

Need to comply with additional governmental regulations

Availability of technically advanced equipment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the benefits to a business of conducting a SWOT analysis is that it enables the business to take advantage of possible external opportunities by identifying the

capabilities that make it successful.

economic conditions in the market.

problems with the management staff.

costs involved in developing a product.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an internal factor that a business should consider when conducting a SWOT analysis:

Rate of productivity

Type of industry

Location of target market

Amount of competition

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