
Analyze This! Pretest
Authored by Lynore Levenhagen
Business
9th - 12th Grade
Used 4+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an internal strength that a business might identify during a SWOT analysis:
Financial resources
Extensive reguylations
Increased expenses
Limited competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential opportunity a manager might identify in a SWOT analysis?
Falling trade barriers
Strong research and development
Managementy turnover
Risk of takeover
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One reason for conducting a SWOT analysis for use in the marketing process is to identify a business’s __________ strengths and weaknesses.
internal
financial
regional
external
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A SWOT analysis indicates that customers' buying preferences are changing, but the business has a very limited product line. This is an example of an
external threat attacking an internal weakness.
internal strength responding to an external threat.
internal weakness compensating for an external threat.
external opportunity coinciding with an internal strength.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a weakness that a business might identify as a result of conducting a SWOT analysis:
Inability to adapt to changes in customer preferences
Possibility of competitors entering the market
Need to comply with additional governmental regulations
Availability of technically advanced equipment
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the benefits to a business of conducting a SWOT analysis is that it enables the business to take advantage of possible external opportunities by identifying the
capabilities that make it successful.
economic conditions in the market.
problems with the management staff.
costs involved in developing a product.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an internal factor that a business should consider when conducting a SWOT analysis:
Rate of productivity
Type of industry
Location of target market
Amount of competition
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