SS.1 MARKETING - CONSUMER BEHAVIOUR WK 2

Any individual who purchases goods and services from the market for his/her end-use is called a..................

• Customer

• Purchaser

• Consumer

• All these

The study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour is ...............................

• Consumer interest

• Consumer behavior

• Consumer attitude

• Consumer perception

A branch which deals with the various stages a consumer goes through before purchasing products or services for his end use ....................................

• Consumer behaviour

• Consumer interest

• Consumer attitude

• Consumer perception

Psychological Factors consist of the following, except

..................................

• Motivation

• Perception and Learning

• Beliefs and attitudes

• Economic situation

The action and decisions process or people who purchase goods and services for personal consumption is .........................

• Consumer behaviour

• Consumer interest

• Consumer attitude

• Consumer interpretation

________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

• The marketing concept

• The strategic plan

• The product influences

• The price influences.

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

• Brand

• Culture

• Product

• Price

Consumer Behaviour {B} is a function {f} of the interactions of interpersonal influences {I} such as culture, friends relatives and _______________ such as attitude, learning and perception B = f(I,P).

• Primary influences [P]

• Pressures [P]

• Personal factors {P}

• Physiological influences {P}

Learned values, perceptions, wants, and behavior from family and other important institutions is _______________.

• Culture

• Sub-culture

• Consumer behaviour

• Social class.

___________ develop on the basis of wealth, skills and power.

• Economical classes

• Purchasing communities

• Competitors

• Social classes.