Marketing - Sec 3

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

True or False?

Email is an example of indirect marketing.

• True

• False

The act of buying of the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit

..................... are people who have a big social media following.

• Borrowers

• Investors

• Influencers

• Bankers

Which of the following is the most complete definition of marketing?

• A set of activities done to maximize profits

• A set of activities done by an organization to satisfy its customers and meet internal goals

• A set of activities done to find new markets to meet customer needs

• A set of activities done to grow an organization's customer base

Which of the following is true about goods and services?

• Goods are physical while services are intangible

• Goods are generally more expensive to the sonsumer

• Services are usually provided at a distance while goods are produced locally

• Goods and services are often sold by the consumer

What is a niche market?

• A market in which businesses sell to a large customer group with similar needs.

• A market in which businesses sell to a variety of customers.

• A market in which businesses sell to a small customer group with specific needs.

• A market in which businesses sell one product to many consumers.

What is a mass market?

• When a business sells different products to all consumers and markets them in the same way.

• When a business sells the same products to all consumers and markets them in a different way.

• When a business sells different products to all consumers and markets them in a different way.

• When a business sells the same products to all consumers and markets them in the same way.