Market Segmentation

Market segmentation is dividing your target market into certain....

• looks

• characteristics

• rooms

Cereals such as Frosties and Coco Pops target which market segment?

• Income

• Gender

• Age

• Lifestyle

Vegetarian and Vegan products target which market segment?

• Lifestyle

• Gender

• Age

• Income

A Ferrari targets which market segment?

• religion

• gender

• Income

• culture

Which is NOT a benefit of market segmentation?

• Promotion offers can reach that segment

• Products are sold in places suitable for that segment

• Price is suitable for what that segments is willing to pay

• Lower sales from that segment

Make up and beauty products mainly target specific...

• Locations

• Genders

• Religions

• Incomes

Which is NOT a market segment?

• Age

• Income

• Lifestyle

• Looks

A market place is any where where buyers and sellers meet to buy and sell. Which is NOT a market place?

• Internet website

• Farmers market

• The Park

• A Shop

The role of marketing is to find out what___________ want and persuade them to buy

The role of marketing involves raising _____________ of products/services and the brand