
23: OCR Memory - Braun et al
Authored by Catherine Clarke
Social Studies
9th - 12th Grade
Used 25+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The study looked at the relationship between advertising and which kind of memory?
Autobiographical
Procedural
Semantic
Short-term
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the main method used?
field experiment
lab experiment
observation
questionnaires
Answer explanation
Questionnaires were used as part of the study, but the main method was experimental because they manipulated the independent variable
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify the design and a potential weakness of that design
independent measures, order effects
independent measures, participant variables
repeated measures, order effects
repeated measures, participant variables
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify the independent variable - experiment 1
Visited a theme park or not
Shook hands with a cartoon character or not
Scores on a target question
Type of advert shown
Answer explanation
Disney advert, or non-Disney
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify the dependent variable - both experiments
Percentage who had visited a theme park
Scores on a target question
Percentage who had seen a Disney advert
Age of visit to Disneyworld
Answer explanation
Confidence rated 1-100 on 'have met and shook hands with a TV character at a theme resort'
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Experiment 1: Being shown the Disney ad before taking the questionnaire the second time resulted in what?
47% increase in confidence that they had shaken hands with a TV character at a theme resort
47% decrease in confidence that they had shaken hands with a TV character at a theme resort
90% increase in confidence that they had shaken hands with a TV character at a theme resort
90% decrease in confidence that they had shaken hands with a TV character at a theme resort
Answer explanation
47% increase for the non-Disney ad
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Experiment 2: What were the two 'impossible' conditions of the independent variable?
Disney ad suggesting shaking hands with Bugs Bunny
Disney ad suggesting shaking hands with Mickey Mouse
Disney ad suggesting shaking hands with Ariel
Disney ad suggesting shaking hands with Cinderella
Answer explanation
Bugs not a Disney character, Ariel not around when participants were children
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