Marketing 1A: Unit 3 Quiz

What are the most important skills a public relations specialist must possess?

• Analytical skills

• Communication skills

• Interpersonal skills

• Organizational skills

What is the primary duty of a public relations specialist?

• To create advertising concepts

• To deliver marketing messages

• To communicate business activities with the press

• To oversee graphic design tasks

What is the primary duty of an advertising sales agent?

• To create advertisements

• To craft press releases

• To inform clients of advertising options

• To manage team meetings

Goals detailing the number or amount of sales an advertising sales agent should strive for are called

• sales quotas.

• sales missions.

• sales objectives.

• sales goals.

Graphic designers work closely with all of the following professionals EXCEPT

• art directors.

• public relations specialists.

• writers.

• editors.

Which of the following professions does not usually require a college education?

• Copywriter

• Editor

• Market research analyst

• Advertising sales agent

Which of the following types of professionals often hold a master’s degree?

• Art Directors

• Advertising sales agents

• Graphic designers

• Public relations specialists

Text written for advertising and marketing campaigns is referred to as

• content.

• context.

• copy.

• collateral.

Which of the following types of professionals are most likely to perform administrative tasks during training?

• Market research analysts

• Public relations specialists

• Advertising sales agents

• Advertising, marketing, and promotions managers

In which of the following professions did the top 10% of earners make less than $100,000 in 2012?

• Graphic Designers

• Copywriters

• Market research analysts

• Advertising sales agents