Branding

A................... name, term, design, symbol, or combination of these elements that identifies a product and distinguishes it from its competitors

• product

• company

• brand

• company

A word, group of words, letters, or numbers that represents a product that can be spoken

• Brand name

• brand logo

• Brand Mark

• Brand Character

The part of a brand that is a symbol or design

• Brand Name

• Brand Mark

• Brand logo

Identifies and promotes a company or a division of a particular corporation

• Brand name

• brand logo

• trade name

• brand mark

A brand mark with human form or characteristics

• trade character

• trade name

• trademark

• brand logo

THE IMPORTANCE OF BRANDING

• product recognition and customer loyalty

• quality and consistency

• brand exposure

• all of the above

It is important that customers who are satisfied with a product can easily recognize and find a company’s branded products when they want to buy them again

• product recognition

• product loyalty

• product exposure

A brand owned by national manufacturers

• National brand

• Private distributor brand

• Generic brand

A brand that does not carry a company identity

• Generic brand

• Private Distributor brand

• national brand

A branding strategy that uses an existing brand name to promote a new or improved product in a company’s product line.

• Brand Extension

• Brand Licensing

• Brand distribution