Promoción de ventas
Authored by Max Velasco
Professional Development
1st Grade
Used 8+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Es un componente del factor de marketing, denominado Promoción-Comunicación, cuyos otros componentes son la publicidad, las relaciones públicas y la venta.
La promoción de publicidad
La promoción de ventas
Relaciones Publicas
La promoción de compras
2.
OPEN ENDED QUESTION
20 sec • Ungraded
Cual es el principal objetivo de la promoción de ventas
Evaluate responses using AI:
OFF
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Atraen la atención y normalmente aportan información que «empujan» el producto hacia el cliente
Invitación
Incentivos
Comunicación
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Incorporan una clara invitación para que el cliente se decida a comprar a corto plazo
Invitación
Comunicación
Incentivos
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Incorporan o conllevan cierta concesión o ventaja especial, que aumenta el valor de la oferta ante el cliente.
Comunicación
Incentivos
Invitación
6.
OPEN ENDED QUESTION
30 sec • Ungraded
MENCIONA 2 OBJETIVOS DE LA PROMOCIÓN A NIVEL DE EMPRESA
Evaluate responses using AI:
OFF
7.
OPEN ENDED QUESTION
30 sec • Ungraded
MENCIONA 2 OBJETIVOS DE LA PROMOCIÓN A NIVEL DE MERCADO
Evaluate responses using AI:
OFF
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