Crash Course Media Literacy - Influence and Persuasion
Authored by Alexander Zahn
English
12th Grade
Used 17+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a “jingle“?
a catchy cold
a catchy animal
a catchy tune used in commercial
a catchy moon
2.
OPEN ENDED QUESTION
3 mins • Ungraded
Briefly explain the difference between advertisement, public relations and propaganda.
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3.
OPEN ENDED QUESTION
3 mins • Ungraded
What is “market research“ in simple terms?
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4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did Edward Bernays highlight about human beings in general?
Humans are blurb animals.
Humans are hurt animals.
Humans are nerd animals.
Humans are herd animals.
5.
OPEN ENDED QUESTION
3 mins • Ungraded
What do advertisers do with these findings?
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6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Tick only those aspects referred to in Maslow‘s “Hierarchy of Needs“.
Destiny
Football
School
Accomplishment
Love, Belonging
7.
OPEN ENDED QUESTION
3 mins • Ungraded
How do advertisers use the findings of psychologists?
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