What is a “jingle“?

• a catchy cold

• a catchy animal

• a catchy tune used in commercial

• a catchy moon

Briefly explain the difference between advertisement, public relations and propaganda.

What is “market research“ in simple terms?

What did Edward Bernays highlight about human beings in general?

• Humans are blurb animals.

• Humans are hurt animals.

• Humans are nerd animals.

• Humans are herd animals.

What do advertisers do with these findings?

Tick only those aspects referred to in Maslow‘s “Hierarchy of Needs“.

• Destiny

• Football

• School

• Accomplishment

• Love, Belonging

How do advertisers use the findings of psychologists?

Which five aspects are promoted by advertisers to persuade consumers?

• democracy, social media, games, love, peace

• unity, justice, freedown, loyalty, fortune

• authority, likeability, consistency, consensus, scarcity

Note down the four typical fallacies of advertising mentioned!