SWOT analysis

The letters SWOT stand for:

• Sudden Weaknesses Outstanding Threats

• Strengths Weaknesses Opportunities Threats

• Social Ways of Overcoming Threats

• Strengths Weaknesses Outsiders Threats

A SWOT analysis looks at:

• The internal Factors only

• The external factors only

• Both internal and external Factors

• None of the above

SW looks at:

• The internal factors affecting a business

• The external factors affecting a business

• The future of the business

• None of the above

If you wanted to look at factors out of the control of the business but which may affect it you would look at:

• Strengths and Weaknesses

• Outsiders or Threats

• Strengths and Threats

• Opportunity and Threats

Loyal customer base

• S

• W

• O

• T

New market opened up

• S

• W

• O

• T

Poor staff training

• S

• W

• O

• T

Introduction of legal minimum wage

• S

• W

• O

• T

Overseas demand for product

• S

• W

• O

• T

Falling number of customers within specific age group

• S

• W

• O

• T